One of the most popular podcasts that Apple hosts, The Joe Rogan Experience JRE , has long been unavailable on Spotify, despite being one of the most-searched-for podcasts on that platform. That's due to change on September 1, when Joe Rogan's talk show will move to Spotify as part of a multi-year exclusive licensing deal, Spotify announced in a blog post. Spotify said that it'll become an exclusive "later this year. While past Spotify podcast efforts appeared to have been aimed at Apple, this one also seems to be directed toward YouTube. Joe Rogan is currently one of YouTube's most popular video podcasters, with 8. YouTube will retain Joe Rogan's channel, but it won't feature full podcast episodes going forward. Along with the audio podcasts, Spotify itself will feature JRE video content as "in-app vodcasts. The move is just part of a broader push from Spotify into the podcasts market. Apple wants to bring Zoom-like background replacement to 'Apple Glass'.
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But after signing an exclusive deal with Spotify, that is what he may have become, marking a new era for podcasting in the process. Elon Musk smoking weed during a interview brought a lot of heat, for instance, as did Bernie Sanders appearing on the show in the midst of his presidential campaign, less than six months after conspiracy theorist Alex Jones was brought on for his second sit-down in as many years. Rogan announced the deal on 19 May, revealing his show would debut on Spotify in September, and become exclusive to the platform some point after that. Control of the player also allows Spotify to vary the advertising to the audience, again increasing revenue. The benefits are familiar web economics, and many see the transformation Spotify has in mind as mirroring the changes to the wider web that unfurled over the s. But Spotify has competition. Apple — long the corporate leader in podcasting through its control of the Apple Podcast Directory and still the largest global platform for connecting listeners with broadcasters — has started acquiring original podcasts for itself for the first time, according to Bloomberg News. The two companies, in direct competition over music streaming, could be going head-to-head in a second field. The company is not the first to try, and others, such as Stitcher and Luminary, have struggled to justify themselves to listeners. But Spotify has one big advantage: its app, already used by more than million people a month, could serve to introduce podcasts to a whole new group of listeners.
The Joe Rogan Experience is a free audio and video podcast hosted by American comedian, actor, sports commentator, martial artist, and television host Joe Rogan. It was launched on December 24, , by Rogan and comedian Brian Redban, who also produced and co-hosted. By , it was one of the world's most popular podcasts, regularly receiving millions of views per episode,  and includes a wide array of guests. The podcast originates to around when Rogan hired Brian Redban, a self-taught video editor and an employee at a Gateway computer store in Ohio , to work for him full time to film, produce, and edit videos for his website. This prompted the two to seek new ways of quickening what was a lengthy editing process to make their website and content more interactive. After some time on Justin. Rogan recalled that maintaining a consistent schedule early on was important in the podcast's growth, and it soon grew to two episodes a week. The company withdrew in mid, when it claimed it had saturated its market. In January , video episodes of the podcast started to be uploaded onto YouTube under the account PowerfulJRE and episodes were surpassing almost two million views.