Now that the last drops of summer have been shaken from the can, White Claw can be declared the winning beverage of the season. Get big enough and the public will provide you with free advertising. White Claw, an alcohol-enhanced seltzer now three years old, is big enough. According to Nielsen, it has become the top-selling hard seltzer brand of many dozens available in the United States, with dollar sales up percent in the last year. Nielsen data includes sales from grocery stores, drugstores, mass merchandisers, convenience stores and liquor stores, among others, though not from bars and restaurants. Its success mirrors the broader craze for seltzer in America. It captured the zeitgeist of American drinkers, as it sits at the nexus of health, wellness and convenience. Yes, consumers posted about what they drank — but, it seemed as though they were posting more about what the brand has grown to symbolize.
Site Information Navigation
No shame in not knowing the drink of the moment—I thought it was some kind of baked good when I first heard of it. They weigh in at about 5 percent alcohol content, so ever so slightly stronger than your average beer. White Claw is seriously winning the hard seltzer game. According to one report , sales have even surpassed all craft beer brands apart from Blue Moon Belgian White. A post shared by whiteclawgang on Nov 10, at pm PST.
You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation. The drink comes in different flavors, such as mango, black cherry, lime, and others. Online, the prevalence of the beverage has led to memes and parodies which characterize those who drink it as normie and slightly obnoxious. The drink and its cultural presence has been compared to Four Loko and LaCroix. White Claw launched in A Facebook page for the drink was created on April 4th, White Claw began gaining more attention two summers later. On July 3rd, , blog Post Grad Problems  wrote an article comparing White Claw to Four Loko, a controversial drink that mixed caffeine and alcohol that was popular at the end of the s, on the basis it was similarly trendy towards young people. It became much more popular the following summer, with several articles investigating the drink's popularity.
When my nephews started looking at porn on computers everybody blamed me when it wasn't me. Thanks for sharing your experiences. Cousin the same age who just got married has known her husband 6 months. I was lucky with my TBM. Marriage to the right person is wonderful. I follow a blogger who is a nurse and her stories are gut-wrenching. Follow your heart and live life with no regrets. He's currently doing emergency medicine and about to start residency. God Bless you and all the other doctors' wives that have transparently shared their experiences on your page.